31/250 The Question of Time

For non-creative businesses, scheduling isn’t much of an issue. Consultants still have to write reports; trainers still have to develop training; availability of staff for BD work is still a thing. But creatives are manufacturers. Instead of spending $500,000 on plant and overheads on real estate, they fight a daily battle for use of their attention (which, by the way, they don’t value correctly).

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